Craft Brewing Reaches Record High Market Share

By |2018-10-18T13:31:02+00:00March 16th, 2015|

Some broken records sound good! Craft. Beer. Is. Blowing. UP. The Brewer’s Association announced today the craft beer has officially reached it’s largest market share, 11%. Let’s look at some more numbers from the press release to get a better idea of how big that is.

2014

In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume2 and a 22 percent increase in retail dollar value3.  Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.

“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”

Reflecting what we’ve all seen in our region, the press release says craft brewery openings increased by 19%.

Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 regional craft breweries. Throughout the year, there were 615 new brewery openings and only 46 closings.

Let’s not forget with all this success that craft beer is also creating jobs. LOTS of them in fact.

Combined with already existing and established breweries and brewpubs, craft brewers provided 115,469 jobs, an increase of almost 5,000 from the previous year.

About the Author:

Scott Pelton
I'm Co-Owner of Tap Trail and the Editor of the Tap Trail website. Let's have a pint! Email me at scott@taptrail.com.